Tycho Brahe Essays - Copernican Revolution, Tycho Brahe, Philippists

Tycho Brahe Tycho Brahe Tyge (Latinized as Tycho) Brahe was born on 14 December 1546 in Skane, then in Denmark, now in Sweden. He was the eldest son of Otto Brahe and Beatte Bille, both from families in the high nobility of Denmark. He was brought up by his paternal uncle J?rgen Brahe and became his heir. He attended the universities of Copenhagen and Leipzig, and then traveled through the German region, studying further at the universities of Wittenberg, Rostock, and Basel. During this period his interest in alchemy and astronomy was aroused, and he bought several astronomical instruments. In 1572 Tycho observed the new star in Cassiopeia and published a brief tract about it the following year. In 1574 he gave a course of lectures on astronomy at the University of Copenhagen. He was now convinced that the improvement of astronomy hinged on accurate observations. After another tour of Germany, where he visited astronomers, Tycho accepted an offer from the King Frederick II to fund an observatory. He was given the little island of Hven in the Sont near Copenhagen, and there he built his observatory, Uraniburg, which became the finest observatory in Europe. Tycho designed and built new instruments, calibrated them, and instituted nightly observations. He also ran his own printing press. The observatory was visited by many scholars, and Tycho trained a generation of young astronomers there in the art of observing. After a falling out with King Christian IV, Tycho packed up his instruments and books in 1597 and left Denmark. After traveling several years, he settled in Prague in 1599 as the Imperial Mathematician at the court of Emperor Rudolph II. He died there in 1601. His instruments were stored and eventually lost. Tycho Brahe's contributions to astronomy were enormous. He not only designed and built instruments, he also calibrated them and checked their accuracy periodically. He thus revolutionized astronomical instrumentation. He also changed observational practice profoundly. Whereas earlier astronomers had been content to observe the positions of planets and the Moon at certain important points of their orbits. Tycho and his cast of assistants observed these bodies throughout their orbits. As a result, a number of orbital anomalies never before noticed were made explicit by Tycho. Without these complete series of observations of unprecedented accuracy, Kepler could not have discovered that planets move in elliptical orbits. Tycho was also the first astronomer to make corrections for atmospheric refraction*. In general, whereas previous astronomers made observations accurate to perhaps 15 arc minutes, those of Tycho were accurate to perhaps 2 arc minutes, and it has been shown that his best observations were accurate to about half an arc minute. Tycho's observations of the new star of 1572 and comet of 1577, and his publications on these phenomena, were instrumental in establishing the fact that these bodies were above the Moon and that therefore the heavens were not immutable as Aristotle had argued and philosophers still believed. The heavens were changeable and therefore the Aristotelian division between the heavenly and earthly regions came under attack (see, for instance, Galileo's Dialogue) and was eventually dropped. Further, if comets were in the heavens, they moved through the heavens. Up to now it had been believed that planets were carried on material spheres (spherical shells) that fit tightly around each other. Tycho's observations showed that this arrangement was impossible because comets moved through these spheres. Celestial spheres faded out of existence between 1575 and 1625. Tycho developed a system that combined the best of both worlds. He kept the Earth in the center of the universe, so that he could retain Aristotelian physics The Moon and Sun revolved about the Earth, and the shell of the fixed stars was centered on the Earth. But Mercury, Venus, Mars, Jupiter, and Saturn revolved about the Sun. He put the (circular) path of the comet of 1577 between Venus and Mars. This Tychonic world system became popular early in the seventeenth century among those who felt forced to reject the Ptolemaic arrangement of the planets (in which the Earth was the center of all motions) but who, for various reasons, could not accept the Copernican alternative. Tycho's major works include De Nova et Nullius Aevi Memoria Prius Visa Stella (On the New and Never

5 Marketing Techniques That Will Increase Your Traffic

5 Marketing Techniques That Will Increase Your Traffic We’re all familiar with the product upsell. You’re paying for your coffee and the clerk asks if you’d like a bagel to go with it. Or, you’re trying to check out online and the website keeps offering you new deals to consider. These are upselling and cross selling techniques. When done right, they work. When done poorly, they annoy the heck out of people who just want to give you their money so they can go on their merry way. You don’t want to annoy people who are trying to give you money. What if you applied some of these same marketing techniques to your content? Could you get more traffic, more readership, more leads? And, more importantly, could you help your readers more than you are now? 5 Offbeat Marketing Techniques That Will Increase Your Traffic The Difference Between The Two Upselling is not the same as cross selling. What is  cross  selling? Cross selling has to do with related products. It’s selling a customer something that they might be interested in based on what they’re already buying. Amazon does a great job with cross selling, letting you know what products customers typically purchase with the item you’re looking at. Getting a new external hard drive? You might be interested in this USB cord. Buying a new TV? You might be interested in a sound bar. What is upselling? Upselling is when you aren’t so much interested in selling a customer a product related to the one they intend to buy, but instead want to sell them a higher-end version of it. Purchasing Samsonite luggage? Why not consider Louis Vuitton. The motivation and method behind these sales approaches are quite different. How do you use  them? When you cross sell, you hone in on what the customer needs, and offer additional products or services because you think they could be a help. Upselling is less about what the customer needs and more about painting a rosy picture of how the more expensive item has more value for them. Cross selling is helpful. Upselling relies more on the narrative. Both meet a kind of need, the former being a real need and the latter being a felt need. Neither will work if all you do is list features during the sale. It’s additional value (cross selling) vs. higher value (upselling). It’s lateral (cross selling) vs. vertical (upselling). How To Apply Upselling And Cross Selling Techniques To Your #ContentMarketingPutting It To Work In Your Content Let’s say that your readers are your customers (because they are). Getting new customers costs much more than keeping the ones you already have, even though most of us get caught up in focusing on getting new ones. According to the book Marketing Metrics (hat tip: GrooveHQ), selling to a new customer carries a probability of 5–20%. Selling to an existing customer sits at 60–70%. Upselling and cross selling take an existing customer and extract more value from them. These techniques  also make for a happier customer, particularly if you’re really hitting their needs and providing help. 5 #MarketingTechniques make for a happier customer, especially if you are hitting their needs.#1. Be A Good Listener These two marketing techniques rely heavily on listening to your customer. You’ve heard the recommendation to pay attention to what’s being said to customer support to get ideas on content to create. You should also use what you’re learning there to spot where upselling and cross selling might work. The key here is not to listen so that you can sell, but to listen to see if you have a solution to offer. When an upsell or cross sell is done correctly, you make a profit, yes, but more importantly, you create a deeper relationship with the customer. #2. Be Specific With Your Offer A good in-post call to action (CTA) is one that makes sense and taps into the likely needs of the reader. Offering a free laundry detergent sample pack in the middle of a post about marketing makes no sense. On this blog, we like to offer related ebooks and worksheets that go along with the content for those readers who want something to print out and use offline. Upselling and cross selling must make sense for the specific customer and situation. It cannot be a blanket approach. For example, when you are buying a candy bar at a Big Box store and the clerk at the register sees a prompt on his computer and asks, in monotone, if you’d like to apply for a store credit card and save 10%. 10%. On a candy bar. Or when you are trying to check out of an online store and you have to go through page after page of â€Å"add this! do you want this?! get this!† and none of the offers have anything to do with what you want to buy. Upselling and cross selling work best on an individual level, or an audience-specific level. Unrelated and nonsensical attempts at upselling and cross selling numb your customer to ever buying. #3. Sell Benefits, Not Features People buy things to solve problems. That’s it. Granted, they might buy things that â€Å"solve† a problem in a roundabout or seemingly unrelated way (e.g. buying expensive clothes because of a self esteem issue, or shopping because of boredom), but the gist of it is that we spend money because there is a problem that needs solving. Features might solve problems, but they need to be translated into benefits in order for customers to see what problems they solve. Neil Patel uses GoDaddy as an example (and boy, does that company like to do the upsell) of mistaking features as the selling point. From the QuickSprout blog. â€Å"How To Upsell Your Customers† Patel points out that GoDaddy tends to sell based on features without really explaining why these features are a benefit. The customer isn’t clearly told why these might be useful. Take a look at your CTAs at the end of your blog posts and email. Are you selling the benefits or the features? Do you tell your readers why they should do something, or just telling them to do it? #4. Use Social Proof Social proof can be helpful for upselling and cross selling. Think of how Amazon lists what other shoppers who looked at a product also bought. Or the small â€Å"#1 Seller† flag on products that are sometimes more expensive. Knowing that other people went for the upsell and the cross sell convinces people it’s probably safe to do so, too. And nothing upsells like seeing a more expensive product getting five stars when the cheaper version you were looking at has only three. Consider testimonials and star rating systems for your content, products, and services. They do some of the upselling for you, if you simply make them visible at a crucial moment and location. #5. Create Content Bundles Apps such as Uberflip and Storify (or even our very own #CoChat summary blog posts) indicate that readers like to see content bundled into one place. That’s great news if you’re looking to upsell and cross sell. Creating a bundle of products makes the upselling and cross selling much easier, because your customer can easily see that they are getting added value. Bundles are particularly good for cross selling. Why not pull together several products that are related and show the customer that they can get the bundle for less than they’d get all three separately? Copyblogger talks about pulling together content bundles out of your digital content, suggesting several possible approaches: Find similar content product types. For example, put together a collection of your best ebooks, or your most helpful worksheets. Bundle them into one download. Find similar content topic types. Offer an ebook/webinar/download on the same topic. Make an â€Å"Everything You Need To Get Started Blogging† bundle. Connect with other content creators. Bundle your content, products, or services with someone else’s content, products, or services. It’s good buzz for both of you, and a good way to find an audience with who you choose to partner with. Add services to your bundles. Consider adding a service, such as consulting or an audit, along with your content bundle. â€Å"Get our ebook on landing page copy, and a free copy audit of one landing page.† Bundling your content is part of repurposing it. You give a second life to the individual pieces of content you already created.

Case study dealing with depression

Case study dealing with depression Depression is one of the most common and widespread psychiatric disorders in the UK. Of over 5000 British residents, approximately 5.9% of males and 4.2% of females suffer from depressive illnesses (Based on DSM-IV criteria) (Ohayon, 1999). Consequently there has been much emphasis on implementing techniques and psychotherapy to solve these issues and find effective treatments for depression. This essay will explore, psychodynamic and CBT therapy, in treating depression. There are clear disparities between these two forms of therapy in regards to their theoretical underpinnings as well as the arguments both for and against their effectiveness in treating depression. Throughout this review particular attention will be paid to the similar features which run through both approaches in order to gather a much more conclusive view regarding psychotherapy in the treatment of depression. The essay will begin by briefly outlining depression and discussing the development of psychotherapy in treating it. After this, psychodynamic therapy which is one of the most traditional psychotherapeutic methods of dealing with depression will be explored, in order to gather an understanding of its views on solving the problem of depression. Before moving on to compare this too, the much more modern and focused intervention CBT, developed by Beck (1979). After each approach has been outlined the essay will go on to critically evaluate each approach, firstly in terms of its empirical grounding in research before moving on to gather an understanding of the arguments regarding their theoretical grounding. Before finally going on to conclude as to what is the best option for dealing with such a common and problematic condition. Depression is a condition which is characterized by negative moods and unpleasant states of mind which can undermine our ability to function normally (Gilbert, 2007). In some cases people are born with a predisposition to depression through neurological disorders . However, for many others, depression is likely to occur as a consequence of changing life circumstances. (Hollon, Thase, & Markowitz, 2002) For many years clients were effectively treated with medicines such as anti-depressants. However, the stigma and the side effects that are associated with this medication, mean that many patients diagnosed with depression are reluctant to use them. A survey carried out by Priest, Vize, Roberts, Roberts and Tylee (1996) used questionnaires and interviews to discover the lay person’s beliefs and attitudes to pharmaceuticals as treatment of depression. The study found that 78% of the 2003 participants from across the UK, regarded antidepressants as negative and addictive. This demonstrates that the general public are still very sceptical about using medication as a quick fix to their depression. (Priest et al, 1996) Psychotherapists believe it is addressing the central psychological underpinnings of depression which is essential to long te rm recovery. (Gilbert, 2007) One of the first alternative forms of treatment was psychodynamic therapy. Psychodynamic therapy is based on the belief that that the majority of mental functioning occurs in our unconscious. Jacobs (2004) explains that, according to Freud the structure of the psyche is constructed from birth, and therefore the child’s relationship with significant others in the early years of their life, notably their mother and father, are vital to the individual’s future developments.

How do ex-prisoners social exclusion impact upon access to Learning Essay

How do ex-prisoners social exclusion impact upon access to Learning - Essay Example An ex-prisoner can explain this best based on the experience the person had when behind the bars. Being denied so many privileges could also mean being denied to access learning. When such happens outside the prison circles, the ex-prisoner may take time to connect to the world hence denying the person chances to learn. Learning for an ex-prisoner is important for reconnection to the free world. Though such involvement has positive consequences for the person and the community, it might be faced by challenges (Portes 1998). One of the major challenges that face this venture is the society unwillingness to protect the ex-prisoner. This sense of social exclusion affects the person’s learning ability even after they are out of prison. According to Blewett (2005), too much power forms a chain of contradiction that isolates the subject hence leading to a form of instability. The instability caused by the power exercised in prison also affects them mentally and socially (Gaventa 2003). Most of the ex-prisoners find themselves in a state of exclusion where nobody wants to be associated with them. An ex-prisoner may have a desire to learn but the desire may die out of mental instability and the state of exclusion experienced outside prison. Social exclusion has an effect in creating accumulative experience of class oppression. This saturates around the entire social body in that both the ex-prisoner and the people around him feel the exclusion (Lucas 2004). Any efforts to access skills when such saturation has taken place are rendered futile since concentration is not guaranteed. The person’s feeling of oppression may act negatively towards concentration and willingness to participate in the learning process. Both the team and the ex-prisoner may not be at ease with one another for fear of the unknown. However, the above discussion does not dismiss the fact that access to learning for ex-prisoners may be attainable at certain instances. When

Motivation in Educational Institutes Essay Example | Topics and Well Written Essays - 2500 words

Motivation in Educational Institutes - Essay Example And he who is versed in the science of numbers can tell of the regions of weight and measure, but he cannot conduct you thither. For the vision of one man lends not its wings to another man. And even as each one of you stands alone in God's knowledge, so must each one of you be alone in his knowledge of God and in his understanding of the earth. The profesion of teaching has had far more impact on development of a society than most people realise. After parents, the teacher is the most important person in the toddler's life. This interaction forms the foundation for the future life of the child, as to how he or she will contribute to the betterment of the society when he grows up to be an adult. With such an important role to play in lives of the future citizens of a nation, neither parents nor a country can afford to take chances. If a teacher is motivated, he or she can turn around the very lives of the children who come into their contact. This author has personal experiences with some such teachers, who actually turned life upside down in a short period of few years spent with them in a school. However, in today's context, thin budgets, materialistic lifestyles and big fat payscales available for other jobs have made teaching a last resort for most professions. In these circumstances, the teacher cannot be expected to stay motivated enough towards his students, and a good teacher is always an exception than rule. Under these circumstances, the administration has no choice but to evolve ways and means to increase motivation levels of teachers so that they can perform their jobs upto required levels of competencies without compromising the future of the the very students they are entrusted with. AIM This paper aims at bringing out some novel ways of improving motivation levels of teachers in modern educational institutions. BACKGROUND THEORIES Those who educate children well are more to be honored than parents, for these only gave life, those the art of living well. - Aristotle During past few decades, most governments and local schools have enacted some plans to recruit, reward, and retain the best teachers. Merit pay and career ladders were intended to provide financial incentives, varied work, and advancement opportunities for seasoned teachers. These, along with across-the-board pay raises, work environment premiums for difficult assignments, and grants or sabbaticals for research and study, were expected to improve teacher performance and motivation. Things did not move as expected and motivation levels of teachers continue to concern authorities even now. Additional aspects given due consideration were the historical contexts, factors affecting them internally and externally, and how new opportunities are devised for better motivation of teachers. - www.osba.org/lrelatns/teacherq/motivate.htm According to Johnson (1986), motivation aspects of teachers can be improved by three theories: Expectancy theory. Individuals are more likely to strive in their work if there is an anticipated reward that they value, such as a bonus or a promotion, than if there is none. It is true that monetary compensation is still the most important motivator in the present times. Teachers also belong to the same society as any other professional; have same dreams about lifestyles and the life they want to

Shakespeares Othello - Desdemona, the Heroine in Othello Essay

Desdemona, the Heroine in Othello  Ã‚        Ã‚  Ã‚   In William Shakespeare’s Othello Michael Cassio’s praises of the richly blessed Desdemona, as he awaits her arrival on Cyprus, are well deserved. This essay will amply support this statement.    Blanche Coles in Shakespeare’s Four Giants interprets the protagonist’s very meaningful four-word greeting to Desdemona which he utters upon disembarking in Cyprus:    Othello’s four words, â€Å"O, my soul’s joy,† tell us that this beautiful Venetian girl has brought great joy, felicity, bliss to the very depths of his soul. This exquisitely beautiful love that has come to a thoughtful, earnest man is indescribably impressive. For him it is   heaven on earth. And all the while, almost within arm’s length, stands Iago, the embodiment of evil, like the serpent in the Garden of Eden. (87)    In Act 1 Scene1, Iago persuades the rejected suitor of Desdemona, Roderigo, to accompany him to the home of Brabantio, Desdemona’s father, in the middle of the night. Once there the two awaken him with loud shouts about his daughter’s elopement with Othello. In response to Iago’s vulgar descriptions of Desdemona’s involvement with the general, Brabantio arises from bed and, with Roderigo’s help, gathers a search party to go and find Desdemona and bring her home. The father’s attitude is that life without his Desdemona will be much worse than before:    It is too true an evil: gone she is;   Ã‚  Ã‚  Ã‚   And what's to come of my despised time   Ã‚  Ã‚  Ã‚   Is nought but bitterness. (1.1)    So obviously the senator has great respect for his daughter, or at least for the comforts which she has afforded him up the beginning of the play. This respect is shared by her new husband Othello, who ... ...   You told a lie, an odious, damned lie;   Ã‚  Ã‚  Ã‚   Upon my soul, a lie, a wicked lie.   Ã‚  Ã‚  Ã‚   She false with Cassio! (5.2)    Then she accuses him of causing murder: â€Å"And your reports have set the murder on.† Emilia’s stunning interrogation and conviction of her own husband as the evil mastermind behind the murder results in Iago’s murder of her. Gullible Othello, grief-stricken by remorse for the tragic mistake he has made, stabs himself and dies on the bed next to his wife, his sorrow being as deep as his love for Desdemona prior to Iago’s machinations.    WORKS CITED    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.       Coles, Blanche. Shakespeare’s Four Giants. Rindge, New Hampshire: Richard Smith Publisher, 1957.

Unit 4, Case Study 4 Skin Cancer

I have researched many different Web-cites and articles to try and determine what role genetics plays in skin cancer. Yes there are certain genetic mutations that are inherited, or passed through the germ-line, but the main cause of skin cancer is UV radiation which is an environmental genetic defect. Many cancers begin when one or more genes in a cell are mutated, creating an abnormal protein or no protein at all. The information provided by an abnormal protein is different from that of a normal protein, which can cause cells to multiply uncontrollably and become cancerous.CDKN2A- mutations in this regulator of cell division are the most common causes of inherited melanoma. They are however still very uncommon overall and can appear in non-inherited cases. People who have this often have a large number of irregularly shaped moles and are often diagnosed at a relatively young age. The MC1R gene provides instructions for making a protein called the melanocortin 1 receptor. The recepto r is primarily located on the surface of melanocytes, which are specialized cells that produce a pigment called melanin. Melanin is the substance that gives skin, hair and eyes their color.Melanocytes makes two forms of melanin, Eumelanin and Pheomelanin. The amounts of these two pigments help determine the hair color and skin usually the more Eumelanin the darker the hair and skin, also will tan easily. It also protects the skin from UV radiation in the sunlight. The more Pheomelanin the hair is red or blonde, freckles, and light skin that tans poorly, because it does not protect the skin. Which puts them at risk for skin cancer. Many changes in the MC1R gene increase the risk of developing skin cancer, including a common, serious form of skin cancer that begins in melomcytes.Skin damage caused by UV radiation from the sun is a major risk factor for developing melanoma and other forms of skin cancer. These gene mutations germ-lines are passed from parent to child through the MC1R g ene but UV radiation is the highest risk factor for getting skin cancer, and the most common in the most common in skin cancers. People who are genetically susceptible to skin cancer should avoid prolong exposure to the UV radiation from sun light, wear sun screen, and enough protective clothing when outside.